The Life Of An Asian-American Company - 750 Words

Daniel is a 39 year old Asian-American man. He is single with no children, so he lives alone in a home in the metropolitan area of San Diego, Ca. He is a professional man, a prospering vice president of sales. Being Asian-American, Daniel is 54 percent more likely to achieve top success at his job (O’Donnell, 2014). His company, Tealium, has headquarters located near Daniel’s golf course, also not too far from the ocean. His career gives him an annual income of $160,000, making him comfortable in his money. He graduated from the UCLA Anderson School of Business with his masters degree. He belongs to Generation X, meaning his primary source for information is television, according to Attitudes (2015). Since Daniel has an annual income of†¦show more content†¦For example, more stores in San Diego are stocked with tourism in mind, not all items are practical for daily living. When Daniel stops at the convenience store on his way home from work he typically does no t see a full range of products. Usually, Daniel purchases candles to make his home smell good. Candles make up more than half of the air care sales, so this is common consumer behavior (Kraushaar, 2015). Being in a metro mix area controls the store size and contributes to the higher price ranges. This affects how and where Daniel purchases products. Daniel is an achiever, according to VALS framework and segmentation (2017). Achievers, like Daniel, are motivated by achievement and acquire satisfaction from their jobs. Their motivation to purchase is usually to show off their success to their peers. Daniel most desires acceptance from those above him. Maslow’s Hierarchy of Needs include self-actualization, achieving one’s full potential. Daniel subconsciously finds this to be very important. Katie Little (2016) explains that rich men are usually optimist, opportunist and disciplined. Daniel has a strong upbringing, making him committed to his goals and obligations. Clari tas Prizm (2017) would consider Daniel to be apart of the â€Å"executive suites.† Executive suites â€Å"consist of upper-middle-class singles and couples typically living just beyond the nations beltways.† To persuade Daniel, the core message should be that theShow MoreRelatedThe Gentrification Of Chinatowns Across The United States871 Words   |  4 Pages and other rich neighborhoods. With current economy trends we can see an increase of new companies moving and opening new offices around different towns. With limited space available for new companies to open their business, landlords sell their building for big sum of money resulting in evictions. Such injustice is hard to stop because its not illegal, and all of the stakeholders besides the Asian Americans living in Chinatowns are happy with development. 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